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IBM’s marketing automation solutions: a primer
Christopher Hosford over at BtoB Magazine ran an interesting piece on IBM’s foray into the field of marketing automation focusing on the recent spate of acquisitions here at IBM. I thought it would be...
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IBM strides towards inbound marketing
In a recent interview with David Meerman Scott of Web Ink Now, Ben Edwards, VP Digital Strategy and Development here at IBM talked of the move from outbound to inbound marketing. See an excerpt of the...
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Blog early, share late: research findings
Early birds catch the blogworms. Or so suggests research by blogging metrics maniac Dan Zarrella. You have the best chance of getting eyeballs to your posts if you get that content out before 10am US...
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Optimize SEM and SEO Lead Gen Campaigns with Web Analytics (Webinar)
Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle. Built on the foundation of an...
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IBM turning 100: smarter planet, social media and meat chopping
2011 is quite a year for IBM. It marks its one hundredth year as company; as a brand. What does this mean to me. Partly a reflection on what a brand means. Especially as I’m one of the newer entrants...
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It’s fine to plot the interest graph, but what happens next? (Social Media...
In a panel discussion today on social listening at the swanky new SF PeopleBrowsr office, the interest graph formed the basis of a lot of the discussion. I guess I’m out of touch with social media...
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A wonderful use of the persistent URL: Unica Netinsight
We currently use Unica NetInsight as our web analytics tool of choice on IBM.com. One of it’s advantages is that it’s highly configurable: on practically any report you can go in and add filters to...
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‘Measurement, analysis and learning’ key bottleneck for marketers
In Unica’s recently published ‘State of Marketing 2011’ study, measurement and analytics was identified as the top bottleneck for the 279 marketers polled: This is the first year that this has...
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